Public Relations
It makes great sense to do everything in your power to control what people think and know about your company, and dollar-for-dollar, a public relations initiative from StartupFactory is often the most economical way to introduce new products, build awareness, influence analysts, and shape the perception of your company.
An effective public relations effort can shorten product-selling cycles and help defer competitive pressures. Plus an efficient PR campaign can deliver leads at a cost lower than any other communications vehicle. Product mentions, application articles and news stories can result in strong, continuous interest in your start-up and provide valuable third-party endorsements. Perhaps the most important benefit of a public relations program is how it can reinforce positive attitudes when customers make product and vendor decisions.
Perhaps the single most important component of a successful PR effort is that of editorial liaison. Initiate a PR campaign from StartupFactory and you will enjoy the benefits of a savvy PR professional who stays in touch with key media on a regular basis—all the while representing your company interests in the most flattering light. The key to continued coverage is continued contact with the editors, analysts and industry thought leaders.
PR from SatrtupFactory can:
- Extend the reach of other marcom efforts
- Deliver leads at a low cost
- Achieve frequency in communicating messages
- Introduce products and shorten selling cycles
- Establish relationships with editors & analysts
- Help maintain stronger customer relationships
- Reinforce positive customer attitudes
- Mitigate rumors and bad press
- Gain a competitive edge